In a world getting increasingly generic, it’s often hard to distinguish between brands within the same category without resorting to expensive branding campaigns or borrowed interest. Then once in a while a new product comes along – and while serving a similar purpose as other brands – it has a unique story to tell and a remarkable point of difference. Isklar is just such a product – a mineral water bottled directly from a 6000 year old glacier in Norway and verified carbon neutral.

 

Isklar will hit the shelves in Denmark during the summer, and REPUTATION will do our best to make sure that it also both hits the minds of the consumers by a combination of print ads and POS – and literally goes down well with them through untraditional means of sampling.

 

Actually, we’ve previously had the pleasure of working with Michael Holm – the Danish Country Manager of Isklar, as he is the former Brand Manager of another client of ours – the Australian hair care brand Aussie (P&G). We look forward to continuing this relationship with Isklar.